Accessibility Coaching: A Peek into the Playbook
Type: Breakout
Track: Organizational Success with Accessibility
In the fast-paced world of building digital user experiences, how do you continually keep Accessibility top of mind for pressured Product Owners, time-strapped Testers, and all of the team members in between? This presentation will give you a look at how Accessibility Coaches could be the answer.
Y'all can get a free copy of the book Kelly mentioned: 'A Practical Guide to Accessible Software Development at Scale' https://accessibility.deque.com/agile-accessibility-handbook
And one thing before we
dive in, I just want to say it's become really pattern
throughout the conference that we are all at different places
with our organizations and our organizations journey's toward
accessibility.
And so I hope that this peek in the playbook gives
you a peek into ours, but also maybe helps you with yours.
So with that, let's talk about the beginning. Which
for us was just a couple of years ago. We started to work on
accessibility with full-time employees, just a few years
back. And what quickly came to the surface was that we had a
lot of teams, right? We have dozens of teams that work on
front end digital experiences for our customers. Hundreds of
team members, right, those front end teams are made up of
hundreds of people. And they all have questions, right?
With accessibility and web accessibility being a new concept.
We learned very early on that we had lots and lots of
questions. And what we didn't have was a lot of expertise to
be around. So it became apparent that we needed to sort of
think about how we were going to tackle such a big problem
that had so many people sort of involved.
And as I have been listening to other presentations,
I've heard people from other big and small organizations say
the same thing, right? Wow. A lot to think about. So I
know that is not unique for us.
And let me just give you a feel for what we started
to do in the beginning. We had training set up. So we were
able to leverage some training resources to get our teams
familiar with the web content accessibility guidelines.
Familiar with the foundations of accessibility and some of
the basics. We had some basic training. Sort of settled.
We also had basic browser extension tools that we were able
to use.
We very early on partnered with decue, which if you
are not familiar with that tool, it's sort of like one-stop
shopping for articles and resources on accessibility we think
of it as a safe place to search different accessibility
topics and get information that has been thoroughly vetted.
We leaned on that Duke University tool in the beginning
particularly.
We were able to do automated and manual testing and
let our teams know different, through different metrics how
they were doing in terms of accessibility. So again, we had
training, weed tools. We had Duke University and we had
audits. What we didn't have was an abundance of specific
information for teams who were using all of that, right? So
we could hand you an audit and say here you have X number of
issues, but we didn't have a lot of ability to help you
through those issues one by one, especially if they were
complicated. If you had visuals that just needed a lot of
TLC to get them to an accessible place.
We started to feel like maybe it wasn't enough. And
we kept coming around to this, how can we support these teams
more, what else can we do.
And when we say teams I want to talk just for a
minute about what teams mean for us. Our -- we use agile,
and on your screen I have listed out the roles that we focus
on from an accessibility perspective. We designers, our
masters, our product owners, our business systems analysts,
so I mentioned we use agile, for us, BSAs write the
requirements that are part of that. We have testers, front
end developers and then content writers. Each of those
people has sort of a different role to play when it comes to
accessibility. And as we thought about how to really help
each of them, we were thinking about those individual roles.
So on your screen right now a quote that we used
very often in those early days, right? We wanted to teach
these teams to fish. If you give a man a fish, he eats for a
day, if you teach a man to fish, he eats for a lifetime. And
we wanted these teams and these people on these teams to
learn how to do accessibility in their roles and to be able
to use it for their customer experiences, and then also take
it with them.
So you know, we sort of joked within our team, we
should have this on T-shirts and bumper stickers and laptop
stickers, we said it so much in the early days.
But it really rings true. And I've got a graphic
here, beautiful artwork of fish in a hook. Because again we
just used this all the time in the early days. And I bet
some of you use it, too, I've heard it mentioned in
accessibility circles.
So that was it. How do we teach the teams to fish?
So we started kicking around the idea of embedding subject
matter experts into these teams. Or embedding means into the
teams. And we were able to run a little pilot. We had one
subject matter expert who we were able to put on to three
teams.
And one of our earliest lessons learned was if we
put a subject matter expert on a team, it might imply that
the work is going to be done for the team, right? That they
are going to come in, and they are an expert on
accessibility, they are going to do it for us. Actually,
that is not the message we were trying to get across, so very
quickly we changed our terminology a little bit.
Actually, Ben Alan, who some of you might have seen
present yesterday, was reading Dil and bear row, he has a
book called agile accessibility explained. What he was
describing in that book he called the subject matter expert a
coach. And a coach was a way better way of describing the
subject matter expert. And we liked it and jumped on it.
And so what is on your screen is just the definition
of a coach, right? A coach is a person involved in the
direction instruction and training of the operations of a
sports team or of individual sports people. Coach may also
be a teacher.
And so we dispatched two accessibility coaches on to
a handful of teams. And you know, again, the thought was you
are not going to do the work for you, they are going to teach
you how to do the work. And so for a second I want everyone
to take that accessibility cap off and maybe just put your
nostalgia cap on. I want you to think about a coach who has
been meaningful to you or a teacher who has been meaningful
to you, or a coach who has been meaningful to your favorite
team.
If we pause for a second, someone and probably
popping into your mind. And I couldn't resist the
opportunity to put my favorite teacher from the journalism
school on the screen. Because he is a teacher who sort of
comes to mind for me when I think about teaching.
And we wanted to really drive this point home with
teams, that they are not going to do it for you. But they
are going to show you the way.
And so all right. Accessibility cap is back on.
College nostalgia put away. And we'll kind of dive into our
model.
Okay. So what we have here, and I will read this
for you guys, is just some of the basics of this model.
Right? What is the coach actually doing or how are we laying
this out for teams, and so again, they are introducing the
concepts, basic accessibility concepts to teams. We know
that the basics were needed, and so that is like A number
one, right? We were also asking them to spend time with the
teams at each person on the team who had a role to play in
accessibility to really understand their job. We didn't want
to come in and say, there is this one size fits all approach.
Weapon wanted to have the coach come in, and sort of talk to
people about how they built their front end experiences.
So that kind of goes into learning how the team
operates. And figuring out how best to integrate
accessibility within the unique teams. We are introducing
concepts, we are talking to people and team members one on
one, and we start to show up where they are, right? We start
to provide feedback on their designs. We start to work on
front end user stories. As I mentioned, those users stories
are written by BSAs, so a lot of one-on-one time in the early
days with the BSAs.
And just sort of mention it here in those early
days, there is a lot of work for the coach, right? We are
starting to set the groundwork for -- to transition on to the
teams. So while you heard me say well we are not excepting
that the subject matter expert or coach is doing the work.
In the early days there is a heavy left for this coach. Or
for these coaches. But again, it is to sort of build the
foundation over time.
So again, just to recap this one, we are introducing
the concepts. We are trying to build the trust. Learning
how the team operates. Starting to provide feedback on
designs. Starting to be involved in refinement forefront end
user stories. Starting to build and write accessibility
focused user stories. And then just recognizing that it's
heavy on the coach at first, but again about building the
groundwork.
Okay. So common question that started to come up
again in our little experiment with two coaches and a couple
of teams. Teams would say, hey, you know, we know we've got
a lot of accessibility issues. But we also are working on
new features. So what do we do first? Focus on the new
stuff, how should we do this. So again in that same vein of
we wanted T-shirts that said this, how do you get yourself
out of that hole with accessibility deck, you have to stop
digging you, you have to put down the shove vel. Stop making
the same mistakes over and over again, and that is where the
coaches came in was to help the teams to stop digging the
hole.
So we'll talk more about that. But again, a really
common phrase that we felt we were saying every day in the
beginning is just we want to stop digging. We want to help
the teams in the roles to stop digging.
So again, our very early steps, very early tactical
pieces that we had to do from a strategy perspective was we
needed to find product owners who might be interested in
this. So we sought out volunteers, because we knew that
timing was an issue, right?
A lot of pressure, a lot of deadlines, a lot of
moving PAFRTs for teams that are responsible for customer
experiences, so the time is not always right for everyone.
So those were some of our early steps or considerations.
And then once like I said we had found product
owners who felt like the time was right for them and we had
the volunteer teams, we would have the coach on all of the
ceremonies, so again we use an agile framework, that meant
they would be on stand up every day. We are not like a
casual observer, our coaches are on stand up every day, in
finance or grooming, in the retrospective, in the demos, they
are showing up across the board in team ceremonies. We tried
to allow time for them to observe.
We don't hand coaches a piece of paper that says
here is how you are going to execute with this team. The
time is built in to learn the team.
And again, we are trying to identify places where
opportunities exist. So design meetings for example. That
rose to the surface early, that their teams have different
ways that they meet regularly on designs, but if we can get
those coaches in there, it certainly is a great place to
start to talk about accessibility.
And then also we have one-on-one meetings. It's one
thing for the coach to show up in ceremonies and meets and be
a fly on the wall, but they also have to start one-on-one
with each of the roles.
So again early first steps, socialization with our
product owners. Seeking volunteer teams. Making sure the
timing is right, and then some of the logistics around
getting the coach on ceremonies, having them set up
one-on-ones, and then showing up in some of the forums where
there might be some opportunities.
All right. I have heard quite a few people over the
last couple of days talk about shift left. So I won't
belabor this too much, but just in case this concept isn't
familiar to you, I want to talk about it just for a second,
because it's really relevant here, and it was really relevant
for our coaching program.
So shift left is basically a practice intended very
common in software development to help find defects early in
the software development life cycle.
And so what I have on your screen is just that
definition. The idea is to improve quality by moving tasks
to the left. Shifting left as far as possible. And of
course when you do that, when you move left, under the
accessibility umbrella you are making it a lot easier and a
lot cheaper to fix your accessibility problems.
And the analogy that I was going to use, I also
heard today, so this must just be a common one, think about
building a house. Right? If you sit down with your
architect and meet regularly with the people building your
house, at the end when you arrive at your house to move in,
the pieces and parts are probably going to be accounted for
if you had regular conversation along the way.
If you get there and it's moving day, and you
suddenly decide that you want a sky light, and you want a
door and you want an additional window, can it be done, sure?
Is it going to delay things? Is it going to be expensive?
Is it going to be time-consuming? Yes. So again shift left
is an early concept that we are trying to explain to our
teams through our coaching program, just because again if
that coach can start to show up in those early conversations,
wherever they might fall, it's going to make a difference in
the long run.
Okay. So in the meantime, while those coaches were
getting up and running with those teams, the digital
accessibility operations team that I work on sort of had its
work cut out, right? Because while the coach was showing up
in ceremonies, and the coach was working on the individual
experiences, we had to get some things together and we were
up and running. This was in flight. So we were working on
creating documentation.
We were working on meeting with those coaches very
regularly to find out what do we need to write down for you?
What do we need to write down for your teams? What lessons
are starting to evolve here. We created documentation on
tools. Even just how do you get them, right? We are a big
organization. There is a couple of different systems that
you would use to get different tools. And so we needed to
get it all written down. How do you put the requests? Where
do you go for them? How do you get this that or the other
thing. So documentation around tools.
We needed to get written down measures of success
within these teams, right? We've got the coach there. They
are showing up. It seems like it's going well. We are
getting a lot done around informing people about the basic
concepts, but how do we measure if we are moving the needle?
We got to work on mile stone documents. And worked with the
coaches to say, what would be a good measure of early
success? What is a good way to know that you are starting to
make in roads with the team. We created mile stones.
There was a team already in flight that I think
really started to kick up its efforts around this same time
to create an accessible component library. Again, a concept
that we talked about throughout this conference. We needed
one. And so a team that had already been formed started to
really hit the gas on getting that component library built
out. And we wanted to get an acceptance criteria library,
also built, right?
Because as I mentioned at the very beginning, a lot
of teams, a lot of people. So what usable pieces and parts
can we create that they can use that will make their life
easier, that they can have confidence about accessibility
with and that component library and the acceptance criteria
library sort of came together around that time.
And then of course $64,000 question, how do they
know when they are done? It's not -- it's never what is on
the surface, right? It's never just passing some automated
tests. There is always more to it. We had to spend time on
the definition of done which we are going to get into.
Documentation was big on what, on tools, documenting
mile stones, documenting that component library, the
acceptance criteria library.
At the same time you heard me mention we had some
general training. We had some foundations training. We had
some introductory training. So it became very apparent to us
that we needed to invest in some roles-based training that
pertain specifically to our organization. That took into
account nuances that existed for us.
So we spent a considerable amount of time and effort
making sure that the training that was available for our BSAs
struck the right balance for them given the pressures and
different things that exist for them in their day jobs.
So crafting roles-based training was a big part of
our early coaching program. Because for as much as the
coaches could guide different roles in their day-to-day, we
also wanted everyone to be able to step out of their
day-to-day, to come into some instructor-led training that
was really pertinent for them. We wanted no one to leave
with any question about how does this pertain to my day job?
How do I apply this? So like I said, we put a lot into that.
And then again, regular touchpoints. You heard me
talk about, okay, we asked the coach to have regular touch
points with each of the team members. What we didn't
initially have set up that became very apparent, again was
that somebody from the strategy team, or the operations team
needed to be talking regularly with the product owners. So
that, again, we could get the documentation that they felt
like they needed. And the information that they felt like
they needed, sort of accounted for in our program.
And then another thing that was coming together
around this same time was we needed to build up an automation
program. We needed some tools, and we needed some focus in
the automation space.
And so that was all happening as our coaches were up
and out there working on customer experiences.
So you heard me mention the definition of done. And
what we came up with, what is relevant for our organization
is sort of listed out here. So the first thing that we
wanted to be taken into account was just that you had
100 percent automated accessibility test coverage in place on
your experience.
So what this means is if you are a product owner or
you are a QA, you've got to have the automation set up before
you are done with our coaching program.
And so that is our first piece. And you heard me
just mention a second ago, right, we had to get that program
together and if the program is not together, we can't expect
that to be set up, so that some of this was happening in
tandem. We were getting the tools in place so that teams
could get that automation stuff settled.
The other way that we would measure if you were done
was if, again, everybody member of your agile crew knew how
to incorporate accessibility requirements, knew what they
needed to do and was meeting the milestones.
And we'll talk about some challenges to that in a
minute. But again, that was something that we just felt
really was important before you could be done. You had to
have that taken care of.
And then from an accessibility perspective the
digital experience and the crew is taking responsibility for
being release ready, and for having a plan for accessibility
debt.
So if you are sort of imagining how this is all
unfolding, for quite a while you are working with your coach
and nor, working on front end features and you are working
toward a release date. And so again for us release ready is
no critical, no serious issues.
And that you have a plan for the other issues that
might exist. And so that is a piece of our definition of
done is release readiness and a plan for accessibility debt.
And then finally, you know, we require that the
product owner really has a strong grasp around ongoing
monitoring and accepts the timelines connected to
accessibility debt and to ongoing monitoring. Another strong
theme that I've heard in this conference and that is part of
my work is just that you are never done. You are only as
good as your last release, and the accessibility journey
never ends. And so we really felt like we needed to make
sure that that was a really crystal clear concept for our
product owners, and that when your coach rolls off the team
they are still monitoring and they are still involved with
us.
So that is our definition of done. It's different
for everyone. But that is sort of how things had shaken out
for us. So many, many lessons learned. I've just
highlighted a couple of them.
One of them was easy. We realized that we were
talking to people a lot about coaching, and we needed them to
do some paperwork for us. Right? And so we needed to
understand the roadmap, their tech staff, maybe about their
crews, so we established an onboarding questionnaire.
It's easy. A Microsoft Word document, hey, sure,
you are interested? Take this onboarding questionnaire.
Read about our program. Give us a little information about
you. And we'll use it to sort of, to both of our advantages,
right?
So that was a quick lesson learned that we were able
to adjust to fast. Team churn is not something that is easy
to solve. And we kind of call it the achilles heel of the
coaching model. And it's a problem for many companies. I
mean, probably every company to some degree, right? And so
it falls right into our accessibility coaching pile, right?
You are right near the finish line, and BSA leaves
the organization. You had them trained, they were writing
stories, they knew how to account for everything. And they
are gone. And if we are using a sports analogy here, because
we are talking about coaching, right? Who is your quarter
back going into the super bowl. You have a real problem on
your hands. We have recently been working on this one. And
kind of leaning on existing team structure, right? When
someone rolls off an agile team or leaves an agile team and
someone new comes on, there is an on boarding process they
have.
We have been working to try to get accessibility
baked into that on boarding process. Not reinventing the
wheel, but making sure that that new BSA has access to
upcoming training.
And has access to a lot of the documentation that
you heard me mention. So we can sort of combat some of that
with a regular training calendar, and then also
documentation. Good documentation.
But again, work in progress. This is another thing
I mentioned, but I just don't want to undersell the value of
really regular touchpoints between our operations team that I
work on, and the product owners and coaches. So right now
they are bi-weekly touch points. Some teams that are close
to roll off or maturity, we are pushing those out. Again
that regular communication really became vital for us, and
just a lesson learned over and over again.
And then we needed our coaches to have some
documentation. You heard me talk about documentation for the
people using the tools. Or the, you know, the component
library would be usable we needed to get some stuff written
down for coaches for the sake of consistency. And then to
really tie the pieces and parts of this program together.
So those are some of our early lessons learned. I
could probably do a whole presentation on lessons learned.
But again, those are the ones that we sort of wanted to call
out.
So to sort of recap, I have ended with a to be
continued slide, because there is a lot that we are still
working on. But I hope that that gives you a little bit of a
peek into the playbook, and super interested in questions.
And just having a little dialogue here about what we are
starting to get together.
>> Many thanks, and the questions are definitely
coming in. We have about 20 minutes. Emily asks, what went
into the decision to take an outside coach and integrate into
the teams instead of identifying someone already on the team
to champion or own accessibility for their team function?
>> Sure. Some of it was capacity. Our teams have
quick turnaround, a lot of existing pressures on them. And
so we saw an opportunity to bring experts in, as opposed to
making experts out of people. So that was the way that
worked for us was that we weren't really in a position to
create those champions within the teams at that time.
And again, time can be of the essence, right? I
feel like that is one of my buzz words today. But for us, we
needed in some places to move quickly, and so rather than
yanking someone out of their team who had the whole day job
to do, what worked for us was to eninexcept expertise.
>> How did the cultural impact the job
responsibilities of the coaches? Were the coach's roles as
dedicated or were they also balancing their own development
responsibilities?
>> No. So these coaches did not have development
responsibilities. We didn't pull developers out and make
them coaches. We brought accessibility consultants or
subject matter experts in. And I think we feel pretty good
about the way that that is unfolding, because again their
sole focus is accessibility. So if you need that expertise,
whether you are a designer or developer or any of the roles,
you have it. And someone doesn't have to worry about
anything else, right? This is the cool part of it, is that
that is the model that we are using.
>> Okay. Next question. If you can share where
does the accessibility program and coaching model live within
the organization? Does it stem from development design QA
testing?
>> Yeah. So it's none of the above. It's actually
in our digital organization. And so under sort of the
product management umbrella is where digital accessibility,
the operations team and the coaching program sits. Close
partners, of course, with developers and QA. But in terms of
organizationally, it's within the digital organization.
>> Okay. Great. Next question. How easy or
difficult was it for teams to embed a coach into their sprint
ceremonies.
>> Well, easier for some than others. That is why
especially in the early days we tried to really vet their
availability for that. And now that we have grown and grown,
we are past a place where we are like hey if this works for
you, we want to put a coach on your team, right? Now we
are -- our program has grown enough where we are proactively
putting coaches on teams because we need to move the needle
on their products.
So some very smooth transitions, others a little bit
harder. Especially on those ceremonies, right? Because
teams develop norms, and teams get close and teams get their
dynamics going. So again I feel like I keep saying the word
time over and over again, but that is something that helps
when there is a little bit of friction, which will happen
occasionally. We are not telling this coach to come in and
start anything quickly. We really are building things in for
them to adjust to team norms.
So I hope that answers that question. Some easier
than others.
>> Yup. Have you gotten to the point where your
teams are fishing independently? What happens to the coach
then?
>> Yeah. So we are pretty close on that. Which is
really exciting for us. And the coach rolls off. Once we
have met that definition of done, and once the milestones
have been met, the coach does roll off, and rolls on to the
next team.
And so we are excited about that. Because that is
like right where we are right now. Is we've got teams that
are doing it on their own and doing it well.
And so, yeah, the coach does roll off.
>> And Kelly just to add to that, is that a case
where you are working in parallel and getting teams in the
queue so the coaches do roll off, they have other teams they
are jumping on.
>> Exactly. That is a big part for us is just
making sure that that is smooth in the end, that the
transition is smooth, but that also teams, you know, that
might have, you know, be next in line for prioritization get
that coach, right? That those situations or experiences that
really need the focus have the opportunity to get it.
>> Right. Great. Lorraine asks, if you don't cover
it, I would be curious to know how you host or publicize your
acceptance criteria or AC library, we are building one up
now, but it's not very discoverable.
>> So I'm thinking that this is how do we publicize
it internally, it sounds like.
>> Yup.
>> And that is a great question. So our coaches
play a big role in that, right? Because they are talking to
the BSAs, and it's our BSAs who are using the library. The
coaches play a big role in that. And I would say that is
probably the long and short of it, is that as coaches go on
to more and more teams, they are teaching more and more BSAs
about how to use it.
It is a big part of our BSA training curriculum also
how to use this library.
So the coaching program goes hand in hand with the
use of the AC library.
>> Okay. Great. Next question, at what point does
the heavy lifting start to transition off the coach and the
team starts to take responsibility for accessibility
requirements themselves?
>> Yeah. So we like to break things out into chunks
around like three-month pieces. And so we start to see that
shift in independence generally, some teams go faster than
others, and some teams have more capacity of band width than
others. Some of them you will see quickly shift because they
have sort of the availability to quickly shift. But
generally about three months is where we start to target
that, the shift of the responsibilities.
>> Okay. Great. Next question. What about product
owners who push back against the idea of a coach or
prioritizing accessibility, but their content is creating a
big risk for PNC bank. How do you navigate that
relationship?
>> So I would say you navigate it delicately. And
that is probably where empathy comes in. I think if that
happens, you know, a demo of the product with a screen reader
user is a great way to sort of demonstrate maybe some of the
realities that they might not be aware of.
Another thing we have done is we have done empathy
labs. And we bring our product owners in so they can use
some of the equipment that is brought in for an empathy lab
to sort of walk in the user's shoes. I think when that
scenario comes up, if we tackle it from an empathy
perspective, that usually does the trick, right?
And it is really beneficial for them to see their
own product, you know, from a different lens. And so that is
a technique that we used, and I think had some success with.
>> All right. Great. And just a reminder, if you
do have questions, be sure to put them in the Q and A tab as
opposed to the chat tab to make sure we have visibility on
those.
Next question. Aid Dan asks, do you give any push
back training contractors, if so, how do you overcome this?
>> I'm not sure if I can talk about that. So I'm
going to skip that one. And take the next one.
>> You got it. Emily has another question. You
mentioned turnover. How are new team members onboarded and
trained on accessibility after a coach is done with that
team's engagement?
>> Yeah. So we are working on that right now. And
that is where we are starting to work closely with our
masters, right? So new BSA comes in, they've got to learn
about the customer experience tied to that product. They've
got to learn about the norms of the team tied to that
product. So we are working on getting accessibility tied
into that onboarding within the product teams.
And it's like a hot topic for us right now. That we
are sort of aggressively looking at, because team turn is
happening. And we are kind of staring that one down now and
working through it. We are seeing some promise with sort of
working it into other norms for new team members joining.
>> Okay. Say your company's roadmap is a detailed
multi-year plan, meaning no good time to disrupt product org
with integrating accessibility. How do you demonstrate the
value of prioritizing that education, maturing the product's
excellence in standards and adding some extra steps to SDLC?
>> Great question. And I think what I just
mentioned about the product owners applies to leadership as
well. And so when we had our empathy lab, you know, our
chief retail officer joined us for the empathy lab. We had
other senior-level executives join us for the empathy lab.
So that has really helped us at our organization
shine a light on accessibility. We are lucky, in that we
have a leadership team that is brought in and then some. But
we've also brought them along in some ways, and brought them
into the empathy lab. You know, we've sat down. You know, a
few times to really talk in smaller groups with them. And so
it's tough, but I think the empathy gap and sort of shining a
light on that has been a good place for us to sort of take
it.
But great question. And certainly very relevant.
Probably for everybody at this conference really.
>> Yeah. Jeff asks, if coaches roll off, how do you
ensure standards don't erode over time?
>> So that is that monitoring program I talked
about, right? The definition of done our last piece of it is
that product owners are accepting responsibility, for all
their accessibility debt and then for an on going monitoring
program.
And so you know, again, great question. And one
that we've sort aggonized over. If you have someone
constantly reminding you about accessibility and they go
away, how do you keep it top of mind for everyone. How do
you keep it relevant. We think one of those ways is -- and
we through monitoring there is going to be regular contact
because of that and we are looking at other options beyond
that. We don't have a champions program right now. But we
certainly like to get that up off the ground. We know that
there is a lot of success that other groups have had with
accessibility champions programs.
And so that is something we are looking at. Again,
you know, not there yet. So we sort of right now lean on
that monitoring program.
>> Okay. Another question. I'm curious, how many
coaches did you start with? Did that change and if so why?
>> Yeah we started with one. We started with one
coach. Its grown quite a bit from there. And it changed
because we were successful with it. And we had I think good
backing from leadership to allow more coaches to come on.
Right? We had some great feedback. We made early changes.
We were having success and so we had the backing to bring
more coaches on. And so that is what we've done.
And so it's grown quite a bit. But we started with
one. We had to see if it worked.
So, yeah.
>> Awesome. Could you give some tips on how to
build an empathy lab for an organization?
>> Yeah. So for us, DQ did it for us. And so you
could follow up with your friendly neighborhood DQ
representatives on where the empathy lab stands.
And so I can't speak to that too much. That was a
way that we used our partnership. And they came in and did
do it for us. So check with DQ on that.
>> Great. How large is the operations team and the
coaches team?
>> Yeah. So the operations team is basically myself
and three others. And remember, we are on the strategy side
of it. So that is not counting all of the people on the
product teams who are working on it, but our operations team
is for and then we have I would say 14 coaches right now.
And that is growing. We are actually hiring more coaches and
so if that is something that you are interested in being a
coach, you know, we have two reps out right now, one in the
mobile and one in the web space.
So would encourage you to check that out on
PNC.com's hiring site.
>> What sort of support do you offer your coaches?
Who do they report to?
>> Yeah. So our coaches report to my boss. So
basically the operations team and the coaches report to our
director, Ben, who again many of you had the pleasure of
seeing his presentation yesterday. And we have a series of
things, we have a daily stand up, one on one meetings, weekly
deep dive, and then of course we have those touch points that
you heard me mention.
So a lot of times if a coach is having any type of
blocker, it will come to the surface during those touch
points with product owners. Or we tried really hard to just
have the lines of communication be very wide open for that.
And so again we have a daily stand up. We have a weekly deep
dive. We have a matter most channel. And we have sort of in
those regular touch points with the product owners and the
coach to try to surface anything or provide support if it's
needed.
>> Next question on diversity. How does the coach
answer questions from three different roles that require
different expertise, questions from design, development, and
testers? Those with different disciplines with different
needs.
>> So great question. And our coaches are experts.
They know the ins and outs of the accessibility requirements.
And so that is a great place to start in terms of their
overall understanding.
And they've got various backgrounds from we have a
couple of people with design background, development
background, most have worked on agile teams at other
environments before joining our team. So they are pretty
familiar with those basics. But again, it kind of goes back
to the requirements, right? They know the requirements
impressively. So from what I've seen they are able to kind
of use that expertise that they are grounded in and apply it
in different ways. We built up the coach's playbook. We
have built up some mentor ship. We recently brought someone
skilled into a coach of coach's role. Because he was really
seeing how it was working well. And so we sort of have
someone now, a coach who is working with the coaches.
And that is another probably really important lesson
learned in terms of that overall support.
>> All right. We have just a moment, a minute left.
One more question. How do you handle turnover on the product
teams? For example if half the teams were trained and
coached, move on to and new people join after the coach has
left? I think you did address this within your presentation,
but maybe just talking a little bit more about what that
looked like.
>> Sure. So one of the things that we have done
over time is that really solid documentation, right? So
we've got a lot written down for them. That is one thing.
So you are not coming in to a new team without anything that
you can read up on.
Not that reading up on it is everything, right, but
again, solid documentation to point them to is a good place
to start. We have a really regular training calendar. So if
you are a BSA who is new to a team, who is unfamiliar with
accessibility, you can go out to our training calendar, take
a look. When is the next training session. And then get
yourself signed up for it.
And then I think I hit on this, but again the scrum
masters are helping us to bring that together. If you come
on to a new team, there is all sorts of things you need to
learn, accessibility is just one of them. We are trying to
establish it as a norm enough so that again when people come
on, and they have to learn about various pieces and parts of
the role, the team has come along far enough in accessibility
that it's just another piece of it.
And we can point them towards the documentation, get
you trained. And start to bring along. I think a lot of
people are asking the question, because it's a really very
real one. And it's very real for us right now, too.
>> And I think that is where we will have to leave
it. Apologies for the questions that we couldn't get to.
Kelly, we really appreciate your time. Thank you so much for
a great session. Thanks to everyone who attended, and enjoy
the rest of the Axe-Con conference. Bye now.