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Mar. 14th, 2021 10:14 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
amazonv ## Panel - Opening Remarks with Emcee Hannah Bertiger, Product Manager at Walmart Experience
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Hannah Bertiger, Her Product Lab, Lina Bedi, Monica Rozenfeld
Join us for highlights for the day plus an introduction from the founders of Her Product Lab, Lina Bedi and Monica Rozenfeld.
### NOTES
They see themselves as a community and about networking and relationship and bring you into the slack channel. this conference seems to be an annual event for the community. This kickoff is self congratulatory and how-to instead of a real inspiring keynote.
https://www.herproductlab.com/
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## Panel - Building Winning Products at Glossier and Goop
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MZ Goodman, Hannah Bertiger, Her Product Lab
MZ Goodman will provide lessons learned in product management from her career at Glossier, Goop, The New York Times and now at Charity: Water.
### NOTES
- she compares being a Pm with being a diplomat
- give away credit, take responsibility
- she says to "when goals are met, eschew celebration, continue to iterate, look to the next milestone" i strongly disagree
- she says everyone has imposter syndrome because we are all charting new territory every day
- she stresses to focus on north star metrics
- product manager is not a project manager for the founder's ideas
- step back and consider ROI - sometimes mandates from the top aren't actually going to move the needle
- Being a PM in service of the business (service platform) vs platform products (to consumers) are very different - GM (general management) path vs CPO path
- find an environment that aligns with your values so that you have empathy - which is important
- [4 types of corp. culture - clan, adhocracy, market, hierarchy](https://builtin.com/company-culture/types-of-organizational-culture)
- don't judge a founder until you are one (being i have founded companies, and so has my mother and grandmother, yes ok fine but, no)
- look for opportunity vacuums - identify gaps so that you can fill or that offer opportunity to learn a new skill, solve a new problem
- linkedin 2016 study "experience in one additional functional area improved...odds of becoming a senior executive as much as three years of extra experience"
- linkedin 2016 study "working in four different functions...same impact as getting an MBA from a top-five program"
- [Why Women Make The Best Product Managers](https://svpg.com/why-women-make-the-best-product-managers/)
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## Panel - Going Beyond the 'Why' to Validate Your Product Idea
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Selena Hadzibabic, Carlee Murray, Her Product Lab
Selena Hadzibabic from The Knot Worldwide will cover how to go beyond the Whys to suss out whether you have a product idea worth pursuing and how to enlist non-product teammates to help you vet customer ideas and interest.
### NOTES
- never forget to question your assumptions, sometimes it's hard
- always have a customer need "gracefully moonwalk people back to a customer need"
- always try to ask "what happens if we don't do it" "how could we screw it up"
\@dzishn
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## Panel - Conducting Meaningful Customer Interviews to Understand the Needs of Your End Users
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Nina Foroutan, Harika Thambirredy, Her Product Lab
In her talk, Forbes' Director of Product Nina Foroutan will share what her background in journalism taught her about interviewing skills to better understand the customer and to pivot quickly to address the needs of the end user.
### NOTES
- she learned that news is a business, sometimes you have to give people fluff, and sometimes you squash news because it's a big advertiser (!!!!!!! and she was chill with that and just decided to swap to the $ side as a result)
- people are learning journalists make great pms (uh duh? the ability to ask good questions is an amazing skill - for PM, User Research, interviewing....)
- fires are everywhere - stores are everywhere and if you don't chase them it will chase you
- know your audience - in media we are only as good as our content
- follow the money - your end users are your viewers and readers but they are also your advertisers and partners
- know your purpose - why are you there? what is your objective?
- having empathy for who you are talking to, which helps build personas
- she leverages the same Who (is this for), What (is the problem), where (does this take place), when (did/should this happen), why (should they care) as she did in news in product
- "in seeking the truth you have to get both side of a story" walter cronkite (she looks up to him and says because he was dedicated to truth and service yet she was chill with not reporting on tainted hamburgers at mcdonalds because they were an advertise?)
- \@MOSTLYNINA
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## Panel - Developing a Product Strategy that Made Investing Accessible to Women
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Alexandria Stried, Hannah Bertiger, Her Product Lab
In this Keynote Talk with Chief Product Officer at Ellevest, Alexandria Stried, will provide an inside look into how her company develops a product strategy to achieve its mission: to make investing accessible to more women.
### NOTES
- focus on talking to customers frequently and building their product around that
- https://www.ellevest.com/
- strong focus on persona of elle
- focus on the opportunity that women are different than men (live longer etc)
- not a investment platform (stocks) but a money management subscription
- product has changed since they started
- "members are at the center of everything we do" "can't empathize enough" saying vs putting into practice is different - require monthly participation i user research
- PMs works closely with customer experience (support) team
- they focus on unhappy (i personally disagree - i prefer to look at HXC https://medium.com/@shengyuchen/high-expectation-customers-hxc-86e9ce60eac4)
- standup twice a week about the metrics/data as a company
- create test plan to research questions about data
- They leverage RICE (like we do)
- engineers are an asset to help create creative solutions to worthy opportunities
- read "hacking growth" book as a team
- they test a lot, quickly (200 thousand versions of the onboarding site!) but have checks and balances in place
- evergreen mindset - we make our work last so that our future metrics and members will thank us - things should be reuseable for a longer self life
- resources will always be a problem so build experiences that last
Code Whm2021 https://www.ellevest.com/
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## Panel - Guided Networking Session to Build Meaningful Relationships
Alexandra Ballensweig with Her Product Lab
Join us for a breakout session with Alexandra Ballensweig, founder and CEO of humhum, a platform for conscious connection and dating. Through humhum, Alexandra is on a mission to shift the paradigm of how we relate to one another— shifting our outcome oriented relationship to engaging, to a process and growth-oriented one by changing the container within which we connect with one another.
note: Some kind of hybrid yoga and prep for networking
## Panel - Negotiation Skills for Product Managers
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Jackie DeJesse, Carlee Murray, Her Product Lab
Keynote talk with Jackie DeJesse, Product Manager at Google, on a framework to help you negotiate and build productive relationships with stakeholders throughout your organization to develop winning products (plus a few examples of relationship fails).
### NOTES
- she has applied this framework across multiple jobs and companies
- Quorum - launching later this year
- relationships are fundamental to product success
- she has a tendency to ruffle feathers
- she applied the same communication style with everyone, which led to roadblocks "it's not me it's them" but "thats not an effective or a very mature way view communications"
- stoplight framework - red-yellow-green
- important to use consistently over time
- quickly parse and bucket people you work with
- hopefully you can convert reds
- red - range from actively unhelpful (passive aggressive) to possibly toxic
- yellow - neutral, most frequently, don't go out of their way to help or harm you
- green - allies - will open doors, provide opportunities, increase visibility, hope to find as soon as possible to orient you, help you thrive
- this is not good vs bad
- recognize your own bias
- 1. the frustrated director example
- come in with a solution to a director but kept getting blocked on implementation
- how were they speaking? what were they saying? what was their communication style?
- what other projects was he working on?
- at first seem red, more of a yellow
- go with the problem, give them a chance to offer solutions, would possibly have gone better
- 2. supportive eng manager example
- at times contradicting responses to exec's, yellow
- setup weekly 1:1 to stay aligned, over communicate
- realized they had less viz into higher up direction, gave them more insight with that
- suddenly an additional project took their time (PM) neglected eng mgr
- started getting defensive when asked for additional data /updates
- shared they were overwhelmed - eng came back with much more directed clear requests, hadn't reassessed they had become green
- 3. serial email ignorer - example
- bad at giving recognition to peers
- only replied to 1 in 10 emails
- they only care when the person is potential value to them
- same project so couldn't ignore them
- decided to establish boundaries - what i would work on and where theirs began - have to avoid the "it's not getting done i need to do it" trap - created their own visibility, authoring their own docs and being clear about what was working on, asserted themselves (ran meetings, spoke up for themself), it took time but then went red to yellow
/@burnquorum
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## Panel - Panel Discussion on Building Successful Digital & Non-Digital Products
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Maya Brooks, Sonia Kedzierski, Courtney Brand, Her Product Lab
This conversation will cover how to leverage digital tools when selling physical items and how to engage customers online and off. On the panel is ​Sonia Kedzeirski, Director of Product at Etsy and Maya Brooks, Product Manager at IFundWomen. Moderated by Courtney Brand, founder of thelighthouse.
### NOTES
- Maya - got into product wanted a more active roll in building and impact - considered software engineering but ended up in product
- Sonia - had most institutional knowledge at etsy working on selling to brick and morter so when pm left took over
- Courtney - ?
- Maya - most important things 1. deep understanding of the customer 2. drive value at every step of the process 3. hyper ideating around solution 4. understanding customer analytics and engagement 5. conviction - spin up fast MVC and getting it out
- 1. deep understanding of the customer
- sometimes we jump to the solution but don't really consider the need (why) resulting in work that was not valuable
- 2. drive value at every step of the process
- need to meet the customers where they are at every step along the way not just where we need them to be
- 3. hyper ideating around solution
- feelings not features - how do we make them feel like they are rewarded, satisfied, encouraged
- reading (books, blogs, podcast etc) a lot to have lots of ideas, use "how might we" questions, don't bring in constraints when ideating
- 4. understanding customer analytics and engagement
- using "customer outcome statements" that can be measured by metrics, that map to KPIs
- 5. conviction - spin up fast MVC and getting it out
- when you toss together whatever you can to get the product out there, you will hit a point you can no longer scale, but you should use that time to learn your customers so you know where to focus
- test as much as you can before you write any lines of code
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## Panel - Starting From Scratch- Tools for Becoming a Resilient Product Manager
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Osnat Fainaru Benari, Hannah Bertiger, Her Product Lab
Keynote Talk with Osnat Fainaru Benari, VP of Products at WeWorks Labs.
Topics cover: Resilience, planning, visioning, learning mentality, allyship and mentorship and mental wellness.
These are the human requirements to Start from Scratch and ones that allowed me to start a new team, ideate new blue ocean products or restart my career while working for the same company.
### NOTES
- to be resilient is to focus on your target
- listen to your itches - internal and external, to lead you to your next place - but look back and to the future, don't hurry / rush, have you done what you came to do?
- listens to blinkest before committing to a whole book
- always be learning, books, podcasts, blogs, etc. about your vertical, profession, customers, anything you can connect to or feel passionate about (she is leaning about age tech due to her parents)
- build a personal board of directors, it should be diverse (gibson biddle ex-netflix personal board of directors)
- https://www.gibsonbiddle.com/
- https://www.linkedin.com/in/gibsonbiddle/
- https://gibsonbiddle.medium.com/hacking-your-product-management-career-cce227a9c39a
- https://www.youtube.com/watch?v=pvvnREBrW68
- https://www.youtube.com/watch?v=V5jfM5mC9rw
- https://www.youtube.com/watch?v=NugaIdtukMA
sadly then the a/v cut out
I personally expected the talk to be more like these:
- https://www.youtube.com/watch?v=NWH8N-BvhAw
- https://www.youtube.com/watch?v=Q7vYuKvpneM
- https://www.youtube.com/watch?v=tP4qKqvB8pc
- https://www.youtube.com/watch?v=Jba4XDnDXuY
- https://www.youtube.com/watch?v=dgk7nmI_nXI
- https://www.youtube.com/watch?v=bBlmvAITMrg
- https://www.youtube.com/watch?v=fPMqMJMiBiA
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## Panel - Collaborating with Design to Build More Engaging Products
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Veronika Druce, Monica Rozenfeld, Her Product Lab
VP of User Experience Veronika Druce at Goldman Sachs will share her strategy for product managers to collaborate with design and content to build more engaging products along with her case study of a product released to 48 million!
### NOTES
- keep things as real as possible so users will give best feedback
- choose your words wisely, words can need as much iteration as design
- synch after meetings - everyone attending a user meeting may come away with something different after
- grow together - cross functional teams - share the same context and align
- be open minded - psychological safety is important, everyone needs to be heard (improve - yes and, no but)
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## Panel - Building a Virtual Conference Platform During A Global Pandemic
Xiaoyin Qu, Chelsea Masterson, Her Product Lab
A chat with Xiaooyin Qu, Founder & CEO of Run The World, who will share her journey of how she build a virtual conference experience platform that is thriving during a global pandemic. Xiaoyin was recently named Forbes' '30 Under 30.'
- Self congratulatory fluff (i run a conference, them wasting time to talk about this day of feels like a waste of my 99$, do a free panel after FFS)
## Panel - Incorporating Self-Care In Your Workday + 10-Minute Yoga Sesh
Danielle Fineberg with Her Product Lab
With remote work, it's easy to jump right into email without taking any time for ourselves throughout the day. In this talk, the Founder of Redefining Healthy will provide some easy ways to take much-needed breaks throughout the day to keep our energy levels up and avoid burnout. Also be sure to stay for the yoga session at the end.
- what it said on the tin, i like there was a yoga break
## Panel - Meet the Women Behind the Her Product Lab Incubator!
Abbe Cohen, Grace Margol, Erna Alfred , Dicko Sow, Her Product Lab, Monica Rozenfeld
Hear how four participants from our first-ever cohort went from ideation to pitch in 7 weeks' time. We'll also announce how to apply for the next cohort to launch your own product!
- was just about people's experience of being part of an incubator
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## Panel - How a Cancer Diagnosis Led to Launching My Own Product
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Melissa Telzer, Monica Rozenfeld, Her Product Lab
Join us as we chat with Melissa Telzer, Founder of inKind Space, who will share her personal journey launching her own lifestyle platform to support women like her who have been diagnosed with cancer.
### NOTES
- in kind space (launching soon)
- behind how there is no consideration for patient care after experiencing cancer - there is information but unless you look for it it's not given to you
- so building a platform for the human in the room - from a customer experience background
- went through a pivot to go b2b to b2c
- you have to work your network, you need to ask
- you need to have some version of your product to show people, women have to do even more to get funding
- women lead their VC pitch with heart, but VCs want to know how they are going to make money
- every time you are pitching you are learning
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## Panel - Building Career Confidence: Your Success Depends On It
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Nada Lena Nasserdeen, Lina Bedi, Her Product Lab
Are you constantly doubting yourself and getting in your own way? Does the thought of self-promotion make you want to cringe? Is the negative self-talk in your head getting louder and louder, limiting your overall success in life? With years of coaching men and women on career confidence and leadership strategies, Nada has recognized the top four challenges for professionals. These include imposter syndrome, self-promotion, climbing the career ladder, taking risks. Through this transformational talk, Nada dives into her science-based methodology, C.O.R.E., and breaks down the four essential elements that are vital to building your success and confidence.
### NOTES
- she founded https://www.riseupforyou.com/ - riseupforyou.com/confidencekit
- https://www.ted.com/talks/nada_lena_nasserdeen_commit_to_workplace_transformation_people_vs_profits
- https://www.youtube.com/watch?v=dPF_HnT1evw
- https://www.youtube.com/watch?v=mJHJU5Ryb7o
- She would get ahead of more qualified people - because of their perfectionist mindset
- you need to be confident and put your best foot forward
- external is not sustainable
- internal is needed
- what is confidence?
- a feeling or consciousness of one's powers or of reliance on one's circumstances
- faith or belied that one will act in a right, proper or effective way
- the quality or state of being certain
- a relation of trust or intimacy
- inner confidence
- the thoughts and beliefs in your mind
- the conversations and self-talk you constantly have with yourself
- what perception of yourself is
- how you show up and treat people
- your response, reactions, and communications to others
- finding your macro confidence
- belief in your ability
- growth mindset
- challenge = YAY!
- micro level
- a specific thing like career, speaking, networking, relationships, selling, speaking up
- if you only build micro you can't sustain that without macro
- we lose our identity or our ability to pivot when we lose the source of a micro confidence (their job)
- things outside of you are always changing and shifting
- you are not your job
- Growth mindset
- failing is exciting
- enjoy growth and development
- want constructive feedback and challenge in your life
- success is determined by your growth not by external factors
- improving at a skill
- the sky is not the limit, it's the mind
- most people believe they are less worthy than others or believe in their own abilities
- most people believe that confidence is challenge for them
- top 4 challenges
- self promotion or advocacy
- sleazy, not worthy, do i have something to offer?
- imposter syndrome
- i'm a fake, why should i be here, what gives me the right
- taking risk
- accepting failure
- getting to the next level in their career
- accepting rejection, learning new avenues
- attributes
- growth mindset
- self-talk
- trusting your intuition
- setting boundaries
- self-promotion
- taking risk
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## Resources
- generated a book club during the event! https://docs.google.com/spreadsheets/d/1v7mnf2bhzWfb9-L3qIjFNc25cjN74DsJX5bX2WU-EVU/edit#gid=0
- A slack group everyone from prior events and the current joined.
## Notes
- The platform sound kept dropping, even for the recordings
- the platform kept popping things in a new window
- i am disappointed the platform trimmed/lost the end of most recordings as some were worth a re-watch
